In 1964, Polaroid commissioned the eminent Lowell Thomas—then in his latter days as an NBC News radio correspondent—to narrate a film that stumped for the company and taught dealers how to sell its products. It’s a strange thing, by today’s standards: You’d never see a journalist doing this anymore, certainly not one so prominent, because he’d get hit with conflict-of-interest criticism. (Also, you very quickly realize that his high-key radio delivery doesn’t translate so well to the screen: He comes off pretty stiff and melodramatic.) But the film itself is weirdly compelling, at least here in Polaroidland: It’s full of information about how the business of photo sales really worked, and makes reference to the forthcoming Model 180 and Swinger. Although the unique art-meets-science approach that defined Polaroid barely makes an appearance, you definitely get the sense of a growing company, on the move.
Side note: It also starts off with a brief aerial view of the main factory complex in Waltham, about which I’ve been writing here these past few weeks.
LEGALITIESThis site is not connected with or endorsed by Polaroid or PLR IP Holdings, owners of the Polaroid trademark.
BUY THE BOOK
WATCH THE TRAILER
- @jamiattenberg Basically everything I have ever put a plant on, ever, anywhere, has ended up with a round water stain. about 8 hours ago from Twitter for iPhone in reply to jamiattenberg ReplyRetweetFavorite
- @jamiattenberg Larger question tho: you have plants in clay pots without saucers sitting on a wooden floor. How? about 8 hours ago from Twitter for iPhone in reply to jamiattenberg ReplyRetweetFavorite
- RT @bendwilliams: New York Media is a CMS company now. https://t.co/eHfJ8fvlJ7 about 12 hours ago from Twitter Web Client ReplyRetweetFavorite