Just ran across this tour, on the Atlantic’s tech blog, of Instagram’s small office in San Francisco. (Instagram, for the holdouts among you, is a smartphone app that lets you share photos, and also treat them with digital filters so they look somewhat like analog snapshots.) This company’s sharing-and-socializing approach to photography is often compared to Polaroid’s. How explicitly the company’s founders understand that, however, I did not know till now. From the tour:
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