Sam Yanes, the longtime corporate-communications chief at Polaroid, reminded me yesterday that Christopher Plummer—who on Sunday finally got his Oscar, becoming the oldest actor ever to win one—did Polaroid commercials. Here he is, in 1980, teasing the Sonar SX-70:
This polished 30-second spot is somewhat similar to the introductory SX-70 ad that Laurence Olivier made in 1972, which broke the great-actors-don’t-do-commercials taboo.
I know from my research that Olivier’s agent, after his first year’s worth of ads, got wise to his client’s worth and begin progressively raising his rates. So I have to wonder: Did Plummer get the call after Olivier got too expensive?
LEGALITIESThis site is not connected with or endorsed by Polaroid or PLR IP Holdings, owners of the Polaroid trademark.
BUY THE BOOK
WATCH THE TRAILER
- RT @Remember_Sarah: In 1982 an artist named Agnes Denes grew a two-acre wheatfield next to the World Trade Center and I think about it almo… about 51 minutes ago from Twitter Web Client ReplyRetweetFavorite
- @lisarya @audevwhite @4evrmalone @bafeldman Would syndicate to Grub Street about 54 minutes ago from Twitter Web Client in reply to lisarya ReplyRetweetFavorite
- @Sr_Lazarus same about 55 minutes ago from Twitter Web Client in reply to Sr_Lazarus ReplyRetweetFavorite