A whimsical, slightly odd item today. This is a reply card dated April 1974. It was tucked into the case of an old camera I bought.
A little goofy, to be sure, but it underscores two things about Polaroid that I have noticed over and over: (a) intelligence and sophistication in the marketing department, matching the brains on the technical side, and (b) a sense of the playfulness of instant photography. People goof around with instant cameras, experiment with them, try knocking off a photo or two when the odds of success are low. It’s a medium that encourages play, which is generally a good thing for art-making, picture-taking, and all-around creativity.
It’s tough to Google anyone with such a straight Anglo-Saxon name, and this evening’s searches reveal no trace of Peter Benson, Polaroid services manager. (The address on the other side of the card is in El Segundo, California, and I don’t see anyone in Boston or SoCal who fits the description.) Wherever he ended up, I hope he finally got some mail.
LEGALITIESThis site is not connected with or endorsed by Polaroid or PLR IP Holdings, owners of the Polaroid trademark.
BUY THE BOOK
WATCH THE TRAILER
- @racyperry You know her partner Susan is a photographer who works mostly in Polaroid? about 16 hours ago from Twitter for iPhone in reply to racyperry ReplyRetweetFavorite
- @PamelaPaulNYT I sort your unsolicited submissions Pining for Robert Pinsky and Billy Collins or, failing tha… https://t.co/PoropiwaQp 09:10:18 AM May 23, 2017 from Twitter for iPhone in reply to PamelaPaulNYT ReplyRetweetFavorite
- RT @DavidCornDC: The crisis is coming from inside the house!!! https://t.co/SoD2WnB0Qz 09:06:03 AM May 23, 2017 from Twitter for iPhone ReplyRetweetFavorite